We watch... so you don't have to.

Grist for the Phil

Since Phil only writes about commercials now, here's more raw material. The rest of us are going to go and give our TiVos a back-rub right now, because we haven't seen any of these, save the Britney Super Bowl ad.

The scary thing is, most of these 20 Most Effective Ads of 2002 are merely remembered by consumers since they're so horrifying. I mean, two Pier One import ads with Kirstie Alley in the Top 20? A Jason Alexander KFC ad? People remember these because they aren't able to scrub the back of their retinas.


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