Too Much Weird Stuff
The people who make TV comercials confuse and disturb me. Take the folks behind the long running Carl's Jr. campaign, for example. What makes them believe that they can entice me into purchasing a delicious flame-broiled burger by showing me hairy truckers dribbling barbeque sauce down their stubbly chins? To my mind, that's the sort of imagery that should be hidden away in a dark corner of a web site somewhere, accessible for a nominal $5.99 charge on your major credit card; not thrust unceremoniously upon you during a Full House rerun. At any rate, it doesn't make me want to eat. The polar opposite, in fact.
My most recent source of bemusement is the series of AM/PM Mini Mart spots with which I am frequently bombared while watching the San Diego Padres lose. The ads seem to suggest that one of the primary draws of AM/PM -- coming in just after the scabby, yellow hamburgers and perpetually broken Icee machines -- is the host of colorful characters that frequent their many locations.
Come on in to an AM/PM near you, they beckon. If you do, you just might get the chance to:
It's not that such freakish examples of the species don't exist. Likewise, it's not unusual to run across several of them at a convenience store at any given moment. I'm just not sure how calling attention to that fact is supposed make me want to run out and buy a Slim Jim.
Still, you have to give them points for their refreshing honesty. And I must admit that I'm looking forward to future ads so that I can see some of the other pals that I've met at AM/PM over the years, such as:
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